When’s the last time you made a mistake? How did you handle it? A couple of weeks ago a member on our team was introduced to someone and made a mistake by referring to them as their competitor. After the initial embarrassment, we knew we needed to apologize, and we had to be prepared for the relationship to possibly not continue. 

As our team member typed the apology, they remembered … “when all else fails, go back to the core values.” One of Asfalis values is to have integrity. So, they looked up how to show integrity and the internet came back with “take responsibility for your actions.” 

That mistake could have resulted in a crisis for our company as it was attached with a reputational impact. What we feed ourselves is what will come out, and crisis situations magnify who we are. The the 1st step today and align your core values to your crisis preparedness strategy.