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Register: https://ic.theinstitutenc.org/reg.aspx?mode=event&event=20400123

Crisis situations magnify organizational challenges – illuminating both known and unknown threats. In the midst of the COVID-19 pandemic, small and medium size businesses are crumbling and many do not have a business continuity strategy.

Data suggest small businesses will experience the greatest business impacts, with millions closing permanently. The devastating impact on revenues, unemployment, and the disruption it has on the supply chain ecosystem has a ripple effect on the customers small businesses serve.

While grants and other funding sources are critical for small businesses currently, they will not yield long-term business viability.

  • What resources are available to help small businesses to be better prepared for the next major disruption?
  • How are small businesses identifying known and unknown threats to strengthen risk mitigation efforts?
  • How are small businesses leveraging the lessons learned from COVID-19 to build sound business continuity and crisis management strategies?

Business owners will design and develop a crisis management program, to include:

  • Identify principles of crisis leadership
  • Define “what constitutes a crisis for your business”
  • Develop a crisis management plan
  • Develop a crisis communications plan
  • Strengthen crisis communications and leadership principles through a simulated high-impact training